SHAREWARE MARKETING

© 2002 by Eldron Gill

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Editor's note: Please see the attached document, SharewareMarketing.doc for a beautifully formatted version of this article on marketing your software. A plain text version is also attached, to insure that everyone can read it. The introduction and table of contents are copied below.

Eldron is a successful shareware author with several programs published. His "Birthday Keeper" has won five-star awards from several of the download sites. He has also published "New Testament in a Year", "Joke a Day", "Verse a Day", and "Sermon Keeper". All were written in Liberty BASIC!

Visit Eldron's website here:

http://www.eaglesoartech.com/

Contact Eldron:

contact@eaglesoartech.com

Before reading this great article, you'll want to study Brad Moore's article, "The Road to Release" from issue #99, where he describes all of the steps needed to get a program ready for distribution, from writing and testing the code, through packaging and installing it on a user's computer.

Shareware Marketing by Eldron Gill

Introduction

This document briefly explains and suggests different avenues, methods, and techniques available for shareware authors to market their software. The primary focus is online marketing but there are some off-line suggestions as well.

Table Of Contents

I.        Introduction
II.       Submit Shareware To Download Sites
III.      Submit To Search Engines And Directories
IV.       Classified Ads
V.        Pop Under Ads
VI.       Pop Up Ads
VII.      Banner Ads
VIII.     Press Releases
IX.       Word of Mouth
X.        Promotional Events
XI.       Adware Options
XII.      Referral Marketing
XIII.     Testimonials 
XIV.      Business Cards
XV.       Affiliate Programs
XVI.      E-mail Marketing
XVII.     Ezine's
XVIII.    Signature's
XIX.      Discussion Lists
XX.       Reviews
XXI.      Web-Site Pressroom
XXII.     Newsletter


Home

Use of Color in Graphics

Bitmap Graphics Tutorial

Bitmap Color Formats

Bmp Dimensions

SCAN vs WAIT

Text Input Boxes

An Easy Calendar Control

Shareware Marketing

Date/Time Picker

Text Line-Wrap

Combining Commands

Newsletter help

Index